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Texas Chapter Presents: The European Invasion: Myths and Realities
Wednesday, May 22, 2024, 1:00 PM - 2:00 PM EDT
Category: Events

 Texas Chapter ONLINE Event

Wednesday, May 22, 2024
12:00 PM CDT / 1:00 PM EDT

Register Today!

The European Invasion: Myths and Realities
With Speakers Dijana Mitrovic
and Sean Herrity

In the early 1960s the so-called “British Invasion” referred to the musical movement of primarily British groups—most notably The Beatles—arriving on America’s shores. Sixty years later, is war in Eastern Europe, sky-high energy prices and recessionary pressure sparking a “European Invasion” by small EU companies looking for stability and growth?


  • Two experts share their knowledge and first-hand experience: Dijana Mitrovic, CEO of Las Vegas-based DM Global Consulting, and Sean Herrity, Founder of Austin-based US Trade Consult, LLC (and IERG member).

  • Much has been said on the topic in articles and at chamber of commerce cocktail parties: learn what is myth and what is real.

  • Identify commercial possibilities though understand the key issues and opportunities these companies face when considering upping their stake in the US market.


Dijana Mitrovic, CEO, DM Global Consulting and International Trade Specialist with the U.S. Department of Commerce

Dijana Mitrovic is the West Rural Export Center Director and International Trade Specialist at the U.S. Department of Commerce/ International Trade Administration U.S. Commercial Service, CEO of DM Global Consulting, and President of Strategic European American League. Dijana was SBA State Trade Expansion Program on the International Trade Division with the Nevada Governor’s Office of Economic Development. She leverages over two decades of global experience across public and private sectors in the U.S., Slovenia, Serbia, and the United Arab Emirates, working with the World Bank, European Commission, World Customs Organization, International Monetary Fund, and partners around the world. Dijana is engaged in the community as a member of the Vegas Chamber’s Executive Women’s Council, Las Vegas Asian Chamber of Commerce, Latin Chamber of Commerce, Women’s Chamber of Commerce of Nevada, and WIIT- Association of Women in International Trade. Dijana serves on the boards of the World Affairs Council of Las Vegas as Vice President, Biz Assembly, and Women of Global Change. She complimented  certifications in Global Trade Development from Thunderbird School of Global Management


Sean Herrity, Founder & CEO of US Trade Consult, LLC
US Trade Consult is an Austin based consultancy providing US trade, market entry and business development services for European and Asia-Pacific government agencies and corporations.

Mr. Herrity most recently served as the first-ever Business Representative to the Ministry of Economic Affairs, Transport, Agriculture and Viniculture of the German Federal State of Rhineland-Palatinate in the United States, where he directed the Ministry’s foreign trade office in Austin, TX.

He brings over 20 years of international work experience in Germany and other EU countries. His functional expertise is in management, strategic business development, market entry and international sales development. Mr. Herrity holds an MBA in International Business from Pepperdine University and the European Business School in Oestrich-Winkel, Germany.


Moderator: Lawrence Allen, Dallas Chapter Co-Chair

International market entry expert and author who served the needs of MNCs in the APAC Region for over 22 years. Lawrence is now leading SA-USA Global Market Entry Services, providing ground-level strategic and project management services to international companies entering or expanding in the US market.

Lawrence served as an executive for Nestle, Hershey, and Heidrick & Struggles; building their businesses in the Greater China Region. In September 2020 he founded Singapore Academy USA, a boutique school that provides the world’s best math classes, live and interactive from Singapore, to American students virtually. 

Lawrence spent 8 years in the chocolate industry in China, first for Hershey, then Nestle (China) Ltd. Based on these experiences in 2009 he wrote Chocolate Fortunes, The Battle For The Hearts, Minds, and Taste Buds of China’s Consumers (Published by AMACOM/HarperCollins, hardcover), a China business book that chronicles the quarter-century battle by the 5 chocolate global giants for the taste buds of China’s virgin chocolate consumer.

Lawrence is a graduate of the Thunderbird School of Global Management where he earned his MBA.   

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