Texas Chapter Presents: The European Invasion: Myths and Realities
Wednesday, May 22, 2024, 1:00 PM - 2:00 PM EDT
Category: Events
Texas Chapter ONLINE Event Wednesday, May 22, 2024 The European Invasion: Myths and Realities In the early 1960s the so-called “British Invasion” referred to the musical movement of primarily British groups—most notably The Beatles—arriving on America’s shores. Sixty years later, is war in Eastern Europe, sky-high energy prices and recessionary pressure sparking a “European Invasion” by small EU companies looking for stability and growth? Takeaways:
Speakers: Dijana Mitrovic, CEO, DM Global Consulting and International Trade Specialist with the U.S. Department of Commerce Dijana Mitrovic is the West Rural Export Center Director and International Trade Specialist at the U.S. Department of Commerce/ International Trade Administration U.S. Commercial Service, CEO of DM Global Consulting, and President of Strategic European American League. Dijana was SBA State Trade Expansion Program on the International Trade Division with the Nevada Governor’s Office of Economic Development. She leverages over two decades of global experience across public and private sectors in the U.S., Slovenia, Serbia, and the United Arab Emirates, working with the World Bank, European Commission, World Customs Organization, International Monetary Fund, and partners around the world. Dijana is engaged in the community as a member of the Vegas Chamber’s Executive Women’s Council, Las Vegas Asian Chamber of Commerce, Latin Chamber of Commerce, Women’s Chamber of Commerce of Nevada, and WIIT- Association of Women in International Trade. Dijana serves on the boards of the World Affairs Council of Las Vegas as Vice President, Biz Assembly, and Women of Global Change. She complimented certifications in Global Trade Development from Thunderbird School of Global Management
Sean Herrity, Founder & CEO of US Trade Consult, LLC
Moderator: Lawrence Allen, Dallas Chapter Co-Chair International market entry expert and author who served the needs of MNCs in the APAC Region for over 22 years. Lawrence is now leading SA-USA Global Market Entry Services, providing ground-level strategic and project management services to international companies entering or expanding in the US market.
Lawrence served as an executive for Nestle, Hershey, and Heidrick & Struggles; building their businesses in the Greater China Region. In September 2020 he founded Singapore Academy USA, a boutique school that provides the world’s best math classes, live and interactive from Singapore, to American students virtually.
Lawrence spent 8 years in the chocolate industry in China, first for Hershey, then Nestle (China) Ltd. Based on these experiences in 2009 he wrote Chocolate Fortunes, The Battle For The Hearts, Minds, and Taste Buds of China’s Consumers (Published by AMACOM/HarperCollins, hardcover), a China business book that chronicles the quarter-century battle by the 5 chocolate global giants for the taste buds of China’s virgin chocolate consumer.
Lawrence is a graduate of the Thunderbird School of Global Management where he earned his MBA. |