Join us please for our next Global Leadership Series Webinar on October 10th at noon EST (18H00 CET):

How to make data drive and support engagement:  overcoming the challenges of new privacy regulations and embracing the martech stack.

Our webinar host will explain the context in which today's marketers have to operate. This includes not only GDPR but the overall privacy environment around the world and how businesses and consumers are reacting; the increasing sophistication of marketing tools - the "martech stack" - and how (or if) they are being used; and some of the effects of digital transformation including the traditional agency model. Then he will share some of the best practices his clients are using to meet and overcome the challenges. This will include a view of what data is important and what is not - and how to manage it. Finally, find out about 5 data essentials that you must get right in order to succeed

We are very pleased to introduce as our presenter, Mr Robert Howells. British-born, Robert has lived and worked in Australia and the United States and is now based in New Jersey. He runs his own marketing consultancy, and is a specialist on global market entry, account-based marketing, and all things data related. He is a member of the board of advisers of Quantum Growth Labs, which provides solutions for privacy compliance. He is also a consultant for the Aberdeen Group, a leading market intelligence company. Robert is a former chair of the Direct and Digital Marketing Association's Global Advisory Board and was an executive at leading marketing services company Harte Hanks where he ran their international operations spanning eight countries. He is a regular contributor to the Global Marketing Alliance and the Data Protection Network. 

PRESENTATION IN PDF
STREAMING VIDEO